Sponsoring marathons are a very famous phenomenon these days where each and every brand wants to include it as a part of their marketing or branding activity. And marathons have a great potential to engage the Target Group of the brand at various touchpoints and gives greater opportunity to establish the brand in participants’ mind.
Also, the exponential increase in the user base of social media platforms and increasing rates at which user-generated content is developed, marathons gives a perfect occasion for an individual to make a post or update about their participation. It seems that any and every gathering worth its digital weight is incorporating the hashtag printing station. Thus hashtag marketing is a good way to promote your brand at the marathon as hashtag marketing has amazing potential for brand reach and promoting user-related content.
JustKapture Innovations is one of the few or perhaps the only company in India that gives an End to End solution for hashtag marketing thru hashtag printer. hashtag printer is nothing but a simple 3 step process where the user has to upload their photo on their Social Media profile mainly Instagram and Twitter with a specific hashtag, which is always the brand hashtag and the hashtag printer will give a photo print on the branded frame in less than 15 seconds.
Now, this convergence of hashtag printing and marathons is a great combination to achieve any marketing objective of the brand which can be brand reach or generating user-related content or generating customer data or increasing the following of the brand on social media.
Who will not want to flaunt a lifetime memory of their marathon run? And that too when they have it as a beautiful photo frame of their favorite moment?
And in turn, brands earn a lifetime recall value in the mind of the customer as they take home the photo print in a branded photo frame.
It gravitates most of the millennials demographics towards the experience of hashtag printing and brand reach to a younger audience.
Marathons organizers have a great potential to convert this to their advantage and pomp up their event. There are several reasons other than this as to why you a need hashtag printer in your next marathon.
Let’s look at an interesting survey done by JustKapture to understand user behavior and recall during the marathon event.
In one of our marathons, we did a quick survey in Gurugram. We asked 50 participants to name 5 sponsors of the event. Here are the results.
This clearly proves that a visitor who does not interact with your brand during the event fails to recall your brand presence,
This is why you need a hashtag printer in your next marathon. You will only know the true worth of it once you experience it.