Losing the attention of your customers is at times the differentiating factor between a conversion or not a conversion. It is crucial that you do not allow your customers mind to wander. Back in the days a study of 1990 concluded that the maximum attention span of a person on one particular product is not more than 12 minutes, however, this same study was conducted again in these recent years and the results were astounding! The overall average attention span of humans in today’s world has dropped to just 4 minutes.
Now you must be wondering how is that possible? What made such a huge difference? Well we all have those shiny pieces of glass that reflect light we call phones to blame. Internet connectivity along with mobile phones has reduced our attention spans drastically. A research shows that we interact with our phones at least 2472 times. When was the last you survived a day happily without a phone? Can’t remember? Nor can I! This habit of mankind and the rising trend of reducing attention span of customers is a new challenge that new age marketers have to adapt to.